When I was brought onto the Wonderstorm team, I temporarily became the keeper of our social media. Despite being between seasons for over a year, with little new content to work with outside of partnerships, I achieved a 400% growth in channel engagement through strategic community management and content creation.

I leveraged a deep understanding of the fandom’s unique voice and humor to increase engagement and further define the brand voice. The previous social media manager was known as an individual to the audience, so through our regular weekly posting, replies and announcements I was adjusting audience expectation while still defining a strong character that could be easily taken over by anyone in charge of our accounts. Using intentionally "bad" editing and staying on top of specifically fandom-relevant trends allowed us to be punchy, timely, and iconic.

The best comments ever were "WHO RUNS THIS ACCOUNT????"