"I need to be besties whoever runs this account" a case study in how to build a fandom-facing social media presence that speaks your audience's language.
When I was brought onto the Wonderstorm team in 2020, I temporarily became the keeper of our social media. Leveraging a deep understanding of the fandom’s unique voice and humor, I increased engagement and further define the brand voice during a time of low series output. Staying on top of specifically fandom-relevant trends allowed us to be punchy, timely, and iconic.
Additionally, I utilized my graphic design abilities to create eye-catching visuals for our IP's celebratory moments.
I knew I hit the right tone when I got multiple comments demanding "WHO RUNS THIS ACCOUNT????"
