When FCB wanted to show RXbar what we could do, the impact had to be just as big as the bar itself. Easy, Fun, and most importantly: No B.S.

I was recruited to design the send-ahead creative content introducing the creative and account leads that would be presenting our pitch to RXBar. Initially they wanted a book, but I thought we could make the experience more tactile. Taking inspiration from the iconic look of the RXbar packaging, I created 7 baseball cards, giving the “No B.S.” stats of each team lead. I then placed a set of the cards into a familiar packet, to be boxed up and shipped to the local Chicago office on the date of the pitch meeting. A placemat was also included for easy name/face association on the call.

Additionally, I built the lead-in deck, visualizing the data and insights our team had collected in order to create our amazing work.