Our goal was to utilize Bioverativ's upcoming unbranded campaign as a unifier between people with Hemophilia. I developed a logo that not only lived on our print ads but could also become recognizable patches. This would allow patients to connecting automatically with their peers in the same way Greek letters or a TV show symbol builds connection.

These patches could then be developed into event giveaway items, changing color schemes or details to make each one collectible .

For the design itself I wanted to represent the scientific achievements behind Bioverativ's products, the idea of a connected community, and the "x" chromosome which carries the Hemophilia gene.

Art Director & Designer: Emily Marzonie
Design Director: Jarred Eberhardt
Creative Director: Brian Wood