Eloctate was getting lost in the shuffle of fellow Hemophilia A medicine, even though it's users are anything but ordinary. So, in order to appeal to the aspirational side of our consumers, my team and I proposed combining a maverick tone with slightly over-the-top photography. 

From there, our team expanded this look and feel into several platforms, from digital to experiential to print, continuing the push the boundary of what's expected of a medical brand and of those suffering from Hemophilia.

Creative Director: Brian Wood
Associate Creative Director: Rebecca Kotoske
Art Director: Dana Hortick
Art Director/Pitch: Emily Marzonie
Copywriter/Pitch: Eli Schwimmer
Copywriter: James Jordan