The iconic Chicago Blue Line is the one that takes you from the city to O’Hare International Airport and back. JetBlue is a airline that takes you around the world at affordable prices. Blue Line? Blue Bunny? JetBlue? It was a match made in ice cream heaven!

We proposed an entire take over of the L-line, with tie-in digital campaigns partnering with travel websites like Kayak promoting JetBlue and Blue Bunny ice cream. Additionally, Blu himself would start doing targeted comment campaigns on Instagram, Facebook and Twitter talking with those exploring or traveling in the Chicago area.

I assisted in concept, visual/social proposal and mock up.