For Teamfight Tactics Set 16: Lore & Legends, I led the development of a new brand identity, motion system and key visual celebrating the stories and history of Runeterra. Partnering with Art Director Audrey Havey and external studios Skylight and Wild Blue, we anchored the visual language around the Convergence’s Grand Library; a place where we can see the wonder of the League of Legends world through the eyes of TFT’s Little Legends. To support the scale of the world and the needs of multiple teams, we created a modular identity system of interchangeable logos, champion stamps, filigree, and frames that could flex across marketing verticals and partner activations. We remained highly hands-on throughout the process, applying our craft backgrounds to refine line weight, typography relationships, illustrative edits and overall visual cohesion.